The online presence refers to all the activities and content that an entity, such as a person or a business, has on the internet.
For music producers, an online presence is a way that people find your music, studio, or the services that you provide when they search for it online. It includes everything that you control over the internet, such as your websites, your studio location, reviews of your brand, your social media platforms and more.
When you are building your music brand, you need an online presence to promote and market your brand. Check this article to learn all about How To Build a Brand As a Music Producer.
There are many ways to create an online presence over the internet. In this article, I am sharing the most popular and widely used Types of Online Presence For Music Producers.
Types of Online Presence For Music Producers
There are four different types of online presence medium for music producers:
- A Website
- Social Media Platforms
- Business Directory Listing
- Online Advertisements
Having a website is a must for independent music producers. A website allows you to publish all your music and build a solid music catalogue for your brand. Your own website also allows your fans to interact with you and buy your merchandise, music and services.
Building a website is not necessary if you are just starting your music production career and you don’t have a music catalogue or services to sell.
Musicians often ask me why they should have a website when they already have a Facebook page.
Well, having a website gives your brand more credibility and authenticity. Website also allows you to create your own space dedicated to your fans and build a community.
Several services can help you promote your music, but they typically do not offer the customisation that many music producers would prefer. As well, with a website, you get a blank canvas free of advertisements that allows you to reach more people than you will ever see in person.
There are many ways that a website will benefit your music business. Thus, building a website should be primary in your online marketing strategy.
Let’s check out the pros and cons of building a website for music producers.
- A website gives you the full creative freedom to create your own layout and design elements that reflect your vision.
- A website is also more professional than a social media page. It shows that you have taken the time to develop an online presence that will allow you to connect with your fans.
- A website is a great place to show your music catalogue and sell your music products and services.
- The right to your content i.e. your music remains with you. This is a critical consideration, particularly for music producers who post and stream their music online.
- A website allows music producers to create their own online space and curate their own music brand. Building a basic website is not that complicated anymore. There are many free options as well.
- Website is the best and most preferred way to run a music business. Every visitor on your website is a potential buyer of your merchandise, music or services.
- You can run your blogs, sell merchandise and communicate with your fans all in one place.
- For a custom or advanced designed website, you will need to hire a developer, and it will cost you money.
- Managing a website and staying consistent with your content is a challenge. This is why starting with a website as your primary medium for marketing and branding is not recommended for beginner music producers.
Social Media Platforms
Most artists and record labels don’t have a dedicated social media platform. This makes it hard for them to effectively promote themselves online.
Having an online presence on social media platforms is beneficial, especially if you are just beginning your music production journey. It will enhance your online reach and will help you build your fan base. Various platforms allow music producers to create and distribute quality music.
Social media platforms like YouTube, Facebook, Instagram, SoundCloud, Reverbnation, Bandcamp etc offers an easy-to-use interface for beginners and are very cost-efficient for online marketing.
Check this article to know the Best Social Media Platforms For Music Producers.
Using social media for an online presence is a great way to strengthen your fan-artist relationship. It allows your fans to connect with you in a personal manner, which is very beneficial for a music producer. It also benefits in boosting word-of-mouth digital marketing.
Let’s check out the pros and cons of using social media platforms for music producers.
- Having a strong social media presence is very important. It gives your fans a chance to connect with you on a personal level.
- A solid online presence on social media platforms attracts more fan engagement and aids in turning visitors into fans. It provides your fans with the latest updates and information about you.
- Having a strong social media presence also helps build credibility for your brand. As a result, your fans will recognise your brand, thereupon it drives repeated visits to your websites and other channels.
- Social media platforms are a great way to drive traffic to your website, generate leads and sell your music.
- It is a great way to build a community. It also helps you network and collaborate with other music producers.
- Social media presence allows you to boost your brand awareness internationally.
- Music producers benefit from having a strong social media presence as it allows them to get feedback and gain the approval and support of their fans.
- Having a strong social media presence also opens your opportunity to collaborate and work with other artists and brands.
- It is time-consuming and shallow for the most part. Maintaining a constant presence over social media takes a lot of your time and effort that could rather be used for producing music.
- Due to time constraints, maintaining a successful social media presence can be very costly. While you are busy making music, you will need advertisements to reach more people and a social media manager to maintain and grow your online presence over these platforms.
- Even with the most successful social media marketing strategy, you won't be able to make it popular overnight.
- Unfortunately, there are a lot of things like ads, other artists, groups and irrelevant content that can distract your audience on social media. Thus, it increases the chances of poor engagement with your content.
Business Directory Listing
One of the most effective ways to reach potential customers is through local business listings. These directories help music business owners create their online presence and connect with potential customers locally to improve the sales of their services.
Business directory listing on sites like Google, Facebook and the likes, are a must for professional music producers who are running a music business and have products or services to sell. It allows them to provide details and photos of their business, including location, services and products.
When people are looking for music studios, producers, mixers or sound engineers, they often go to the web to search for them locally or nearby. Having listed on local business directories will help you reach these potential customers without even trying.
The right strategy for local search engine marketing is very important to ensure that you get the most out of your potential customers.
Let’s check out the pros and cons of using a business directory listing for music producers.
- Local business directories like Google My Business allows you to create a free business profile. It connects your music business addresses with google maps and allows your business to appear in the top results of Google’s search engine.
- A local search engine business presence is very effective at helping you reach potential customers in your chosen area.
- It drives organic traffic and virtual customers to your business.
- Positive reviews by your customers on your business listing can attract more people to your business.
- Sometimes, your music business may not appear in the search results due to missing keywords or other reasons.
- You will need a strong campaign strategy and understanding of AdWords to optimise your campaigns.
- Negative reviews by your previous customers on your business listing can give second thoughts about visiting your business to your potential customers.
Online presence through advertising can help you fill in the gaps that arise when traditional marketing techniques are not enough. It can also help you elevate your brand awareness and engage your audiences in a better way.
Online advertisement is quite useful, and music producers can create promotional ads that are geared towards a specific age, gender or demographic group. This is really helpful when you know your audience.
For instance, if your music genre attracts people in the age range of 25 to 40 then your ad’s target audience will be in that age range. This way, your ads will reach the right people and will help you grow your music business the right way.
Let’s check out the pros and cons of online advertisements for music producers.
- Online advertisements are beneficial for music producers since it allows them to reach their intended customers. It has a great potential to reach a large audience.
- This is a great way to target specific customers, generate leads and sell your music or services.
- Ads can be used to grow your brand’s awareness globally.
- As a music producer, you can use online advertisements to promote your music, grow your fan base, get emails, sell event tickets, music and your services online.
- Online advertisements can be really expensive, if not done right.
- People ignore online advertisements as it is too crowded and appears like noise.
- You will require a good investment to actually make it work. Spending a few hundred dollars is just like throwing away your money.